Substack + Your Website Blog: A Power Couple for Content Strategy
In a world full of platforms, tools, and techy overwhelm, it’s easy to wonder: “Do I really need a blog and a Substack?”
The answer? Maybe. But probably — if you use them right.
Let’s talk about the opportunities that open up when you combine the power of a hosted blog on your website with the reach and intimacy of a Substack newsletter — and how to decide if doing both makes sense for your brand.
What Is Substack?
Substack is a newsletter platform that lets you publish your writing and automatically email it to your subscribers. It’s clean, simple, and designed to get your words directly in front of people — without worrying about algorithms or website tech.
It’s blogging and email marketing rolled into one. You can write, publish, grow a list, and even get paid — all in one place.
But I Already Have a Blog on My Website…
Perfect. Think of Substack as your distribution channel — not your replacement.
Here’s what makes the combo so powerful:
Why Use Both Substack and a Blog?
1. Reach New Audiences with Substack’s Built-In Network
Substack has its own “Discover” feed, category lists, and referral system. This means people who don’t even know you yet might stumble upon your writing — especially if you’re consistent and offering niche value.
2. Get Your Content Into People’s Inboxes
No matter how great your blog is, most people won’t remember to check it. Substack emails your content out automatically — so your community sees it, opens it, and connects with you more directly.
3. Keep Your Website SEO-Rich
Posting blogs on your own site helps with SEO, site authority, and long-term visibility. If you post on Substack, consider repurposing:
A condensed version on your blog with a link to Substack
Or posting the full article on both with slight tweaks
4. Test Topics & Build Loyalty
Substack lets you experiment with content. You can quickly see what resonates, then repurpose that insight into evergreen blog content or product ideas.
Pros and Cons of Using Both Platforms
Pros
Double visibility (search + inbox)
Leverage Substack’s network
Build deeper trust with readers
Monetize with ease
Cons
Takes a bit more time if posting both places
Substack design is limited
Analytics are split between two platforms
Needs a system to avoid duplication
How to Use Both Without Overwhelm
Keep it simple:
Write 1x/week or 2x/month
Publish to Substack
Repurpose to your blog (tweak intro, add CTA)
Link back to your site in your Substack posts
Promote both via social
✅ One piece of content. Multiple platforms. Maximum reach.
Bottom Line
If you’re a creator, service provider, or small biz owner looking to:
Build trust
Grow a warm audience
Monetize without heavy tech
Then Substack is worth exploring — especially when paired with your blog.
Your blog builds long-term visibility. Your Substack builds direct connection. Together? They make content magic.
Need help getting it all set up and working together? Heck yeah, we’ve got you. Let’s make your content strategy smarter, not harder. Contact us today!
