Author Amplifier: DIY Book Marketing Bootcamp

Start your author marketing journey with The Author Amplifier course. Download your workbook or access exercises as you go. Learn how to build a confident, sustainable book marketing strategy that helps your author brand grow long-term.

Meet Jenn, founder of Heck Yeah Strategies, author marketing coach, and creator of The Author Amplifier. Learn how she helps writers and authors build brands that sell books and connect with readers worldwide.

Discover how The Author Amplifier helps you market your book step by step. Each module builds on the last with practical lessons and workbook exercises to create an actionable author marketing plan.

Set your author intentions before you begin. Define your goals, identify your “why,” and prepare to grow your author brand with purpose and clarity through this self-paced, strategic marketing course.

Explore how modern book marketing works for today’s authors. Learn reader habits, visibility trends, and strategies that position your book to stand out in a crowded market.

Understand where readers find new books online and in person. Apply this knowledge to make your author marketing more visible and effective.

Discover the current book marketing trends every author needs to understand to stay visible and relevant. Learn how algorithms, social media, and content shifts are changing how readers discover new books — and how to adapt your strategy for lasting success.

Learn why author branding is no longer optional in today’s competitive market. This lesson shows you how to stand out, build recognition, and create consistency that makes readers instantly connect with your work and message.

Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.

Learn how modern authors manage their own marketing while building real reader relationships. Find your balance between creativity and promotion.

Reflect on your current mindset around marketing and create a personalized plan to make it feel natural, confident, and sustainable.

A summary of the modern marketing framework. You’ll leave knowing how to approach marketing with confidence and purpose.

Learn the key pillars of a strong author brand: message, audience, and consistency. This module helps you define the groundwork for all your marketing efforts.

Guides authors to define their ideal reader persona for better targeting. Helps identify demographics, interests, and motivations that shape messaging and book promotion across social platforms and local markets.

Outlines the 3-part author ecosystem — website, email list, and offers — showing how to turn new readers into superfans. Includes marketing funnel best practices for authors building visibility and conversion systems.

Interactive workbook section helping authors clarify their Promise, Proof, and Personality. Strengthens brand voice and consistency across web, social, and email marketing.

Explains why every author needs a clean, easy-to-navigate website with clear calls-to-action, optimized metadata, and SEO-friendly content. Offers a professional checklist for credibility and connection.

A hands-on guide to building your author website step-by-step. Includes domain setup, book page creation, signup forms, and clarity testing for audience messaging.

Covers why an email list is the most valuable marketing asset for authors. Explains opt-in strategies, reader engagement, and sustainable newsletter content to increase book sales and community growth.

Workbook section for planning your welcome email sequence, freebie idea, and reader engagement flow. Helps authors personalize communication and improve open and conversion rates.

Teaches authors how to optimize book titles, subtitles, and descriptions for discoverability on Amazon, Google, and other search engines. Covers keywords, categories, and metadata best practices for GEO visibility.

Practical exercise for building SEO-rich metadata and keyword lists tailored to your ideal reader. Includes recommended tools like Publisher Rocket, Google Trends, and KDP Keyword Tool.

Explains how to set up and optimize a Goodreads Author Profile for SEO and audience connection. Highlights the platform’s power for organic visibility, reviews, and long-term discoverability.

Workbook action step to set up your Goodreads Author Profile and join reader groups authentically. Encourages engagement for community building and reputation growth.

Breaks down pricing psychology for ebooks and paperbacks, showing how to balance reach, credibility, and profit. Includes competitive pricing benchmarks and reader perception insights.

Interactive exercise for researching comparable titles and setting your own pricing strategy. Helps authors define pricing goals based on reach, revenue, or balance.

Wraps up the marketing foundation by reinforcing key pillars: the author funnel, reader clarity, website and email setup, SEO-rich metadata, Goodreads optimization, and smart pricing for market alignment.

Introduces how to grow a loyal reader base without paid ads. Focuses on organic audience-building, visibility, and engagement strategies that foster long-term reader relationships and sustainable growth.

Guides authors through mapping their reader journey and identifying connection points that inspire loyalty. Includes a community circle exercise that helps visualize casual readers, subscribers, and superfans.

Breaks down which social media platforms work best for authors — from TikTok’s viral reach and Instagram’s storytelling power to LinkedIn’s authority-building and Facebook’s book club communities. Offers strategic insights into where your ideal readers spend time.

Workbook exercise for selecting primary platforms and creating a realistic posting rhythm. Helps authors avoid burnout by focusing on consistency, engagement, and measurable visibility.

Explains how to collaborate with BookTok creators, podcasters, and niche influencers to expand reach. Covers how to craft personalized pitches that borrow trust and connect your book with targeted, high-engagement audiences.

Provides a fill-in-the-blank framework to draft influencer or podcast pitches. Helps authors communicate their value to hosts and creators while positioning their book for the right audience fit.

Teaches how to host virtual events like live Q&As, readings, or small-group discussions to deepen reader relationships. Includes tools like Zoom, Streamyard, and Instagram Live for interactive visibility.

Encourages authors to choose event types, set goals, and define audiences for virtual engagement. Turns connection ideas into actionable marketing touchpoints.

Summarizes the key organic marketing strategies — social media focus, influencer collaboration, and community engagement. Reinforces that visibility and loyalty grow from connection, not constant promotion.

Explores how to combine strategy with creativity using paid ads and guerrilla marketing. Authors learn to balance budget-friendly tactics with high-impact visibility to expand reach and build loyal audiences.

Breaks down ad budgets by tier — from $50 test campaigns to $500 multi-platform runs. Emphasizes testing, tracking, and refining ad performance for smarter ROI and sustainable book promotion.

Interactive budgeting worksheet that helps authors define target audiences, set ad spend, and create simple campaign trackers. A practical tool for turning ad strategy into measurable action.

Outlines the strengths of top ad platforms — Amazon Ads, Facebook, Instagram, BookBub, and TikTok. Teaches how to choose the right platform based on audience behavior and campaign goals.

Guided exercise to select and prioritize ad platforms for your book launch. Helps authors match marketing tools to their genre, reader demographic, and confidence level.

Introduces creative, low-cost tactics that surprise and engage readers — from bookmark drops and sticky-note quotes to local scavenger hunts and café partnerships. A masterclass in standout, grassroots visibility.

Workbook brainstorm session for developing five guerrilla marketing ideas and local partnerships. Turns creativity into actionable, trackable campaigns tied to measurable reader engagement.

Focuses on building hometown visibility through indie bookstores, libraries, and local events. Encourages community connection and local press outreach to create loyal regional readerships.

Provides templates for creating a Media Kit and Outreach Tracker to simplify press, bookstore, and community event communications. Keeps outreach efforts organized and repeatable.

Wraps up paid and guerrilla marketing strategies into a cohesive framework. Reinforces using ads for structure, creative tactics for memorability, and local outreach for credibility and trust.

Outlines how to create a complete author launch strategy. Combines all prior modules — branding, audience building, and visibility — into a focused pre-launch and launch week plan that drives book sales and engagement.

Explains how to structure your book launch across six months, three months, one month, and launch week. Provides a clear roadmap for prepping your audience, building anticipation, and staying organized.

Guided exercise for building your custom launch plan, including timeline mapping, launch team roles, event ideas, and pre-launch checklists. Designed to turn ideas into actionable steps.

Teaches how to use Advance Reader Copies to build buzz and credibility before release. Explains how early reviews boost algorithms on Amazon and Goodreads and generate organic word-of-mouth marketing.

Workbook section to plan and track ARC readers, outreach, and review schedules. Includes an ARC Reader Tracker and agreement template to streamline your pre-launch system.

Details how to create irresistible preorder bonuses that increase sales and excitement. Covers bonus ideas, incentive structure, and email marketing integration to maximize preorder engagement.

Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.

A framework for planning daily launch week activities — social posts, email blasts, lives, and collaborations. Helps authors maintain high energy, visibility, and engagement through structured daily actions.

Interactive scheduling page for assigning each launch week task to a platform and day. Converts marketing chaos into a calm, repeatable daily roadmap that maximizes exposure.

Summarizes the full launch framework — from timeline creation and ARC reviews to preorder bonuses and launch-week execution. Reinforces that consistency and planning drive long-term success, not one-day spikes.

Focuses on how to maintain book momentum and visibility after launch day. Teaches authors how to extend sales life, nurture their community, and transform one successful release into long-term growth.

What to do in the first 24 hours to keep momentum: thank supporters, share proof points, and ask for reviews across Amazon, Goodreads, and social. Capture early wins for social and email.

Create a ready-to-post gratitude checklist and review ask. Tag supporters, link purchase pages, and feature local partners, bookstores, and libraries for community SEO.

Stabilize post-launch energy with replies, shares, recap emails, and gentle CTAs. Keep profiles updated and pin purchase links so readers can convert quickly.

Build a bank of reviews, blurbs, and FAQs you can reuse across social, email, media pitches, and your website to strengthen authority and conversion.

Outlines a 3-month plan: visibility, partnerships, and promotions. Aligns actions to audience behavior and seasonality to grow reach on search and social.

Map monthly goals and calendar dates. Add one clear action per goal and schedule it so the plan turns into consistent visibility and sales activity.

Use blogs, podcasts, YouTube, and Goodreads to create content that compounds over time. Supports SEO, internal linking, and ongoing discovery.

List three evergreen pieces and how you’ll repurpose each into posts, reels, and emails. Include a Goodreads plan to steadily add reviews and engagement.

A simple planning view to balance value posts, quotes, reels, giveaways, and sponsor or partner features that drive audience growth and clicks.

Fill weeks 1–4 with specific posts, one live or video touch, and one community engagement. Prevents scrambling and keeps content consistent.

How to land podcast spots, local news, library talks, school visits, and webinars. Turn topic expertise into authority, backlinks, and new reader discovery.

Create a list of outlets with tailored angles and 1–2 pitch lines each. Include local media, niche newsletters, and regional podcasts for GEO relevance.

Tap built-in communities that discuss and share books. Offer author talks, Q&As, and classroom visits to earn word-of-mouth and local links.

Choose three targets, the contact method, and the ask. Track dates and follow-ups to turn outreach into repeatable community visibility.

Frame your ongoing system around promotion, repurposing, and relaunches. Use seasonal hooks, format launches, and anniversaries to re-introduce the book.

Set weekly, biweekly, and monthly rhythms. Brainstorm quarterly relaunch ideas and list three ways to repurpose existing content for efficient reach.

Define weekly engagement, monthly authority content, and quarterly relaunches. Build a cadence that grows audience, trust, and sales without burnout.

Commit one weekly, one monthly, and one quarterly action, then add them to your calendar. Turn the long game into a trackable system.

Brings the module together: immediate actions, 90-day planning, evergreen content, speaking and community outreach, and a repeatable promotion system.

Focuses on building a sustainable author career that grows beyond one book. Encourages strategic planning, brand longevity, and consistent visibility across search, social, and local discovery.

Guides authors through mapping multi-year goals, new opportunities, and expansion paths. Establishes a long-term framework for income, visibility, and influence.

Interactive workbook section for creating a visual author roadmap. Helps define milestones, next releases, and brand direction to stay aligned with professional goals.

List recurring tasks and create systems to track analytics and community engagement.

Outlines how to automate and streamline marketing, outreach, and content creation. Teaches systems that save time while improving SEO and reader engagement.

Introduces the author’s personal library of marketing assets, templates, and checklists. Encourages ongoing content reuse and quick campaign setup for sustained discoverability.

Workbook page to document, organize, and store templates, media kits, and outreach materials. Supports consistency and efficient content creation for all future launches.

Prompts authors to analyze quarterly wins, data, and next actions. Builds a review rhythm for tracking results and maintaining SEO growth and community engagement.

Summarizes long-term author success strategies—career mapping, scalable systems, resource management, and quarterly reviews—to ensure lasting book visibility and impact.

Celebrates course completion and the transformation from writer to empowered author-marketer. Encourages ongoing momentum, consistent visibility, and community connection while reinforcing that every story contributes lasting impact to readers and the world.

List of Resources and Glossary